Released on: August 18, 2008, 6:40 am

Press Release Author: Lisa Heaney, Michigan Brewing Company,
info@michiganbrewing.com, 517-521-3600

Industry: Food & Beverage

Press Release Summary: CONTACT: Lisa Heaney
Lisa@MichiganBrewing.com
(517) 521-3600

On Friday, August 8th, 2008, a team from Michigan Brewing Company (MBC) rolled out
to the Great Taste of the Midwest Beer Festival in Madison, WI. Their vehicle: The
"Green Machine" - a 1-ton Ford F-350 powered by 1:1 regular diesel, and biodiesel
produced onsite at MBC.


Press Release Body: Webberville, MI - August 13, 2008

On Friday, August 8th, 2008, a team from Michigan Brewing Company (MBC) rolled out
to the Great Taste of the Midwest Beer Festival in Madison, WI. Their vehicle: The
"Green Machine" - a 1-ton Ford F-350 powered by 1:1 regular diesel, and biodiesel
produced onsite at MBC. The truck made the over 380 mile trip to the festival
grounds where they were met by brewers and industry peers with open arms, and a lot
of questions. "We had an overwhelming response to our (MBC) operations, how the
biodiesel was manufactured, and its application in modern times," said Tim
O'Callaghan, MBC Home Brewing Consultant and "Green Machine" driver.

Partnering with Michigan State University in 2007, the MSU Bio-Refinery Training
Facility was implemented on site at MBC, where MSU provides training on the
production of various \"bio\" products including ethanol and bio-diesel. As part of
the Bio-Refinery Training Facility, MSU provides recycled vegetable oil from the
kitchens on the University campus. The oil is collected, filtered and then shipped
to the Michigan Brewing Company. Through experimental processes, the oil is
converted into bio-diesel fuel which then powers the steam generator used to brew
the beer and various diesel vehicles used for brewery operations. \"From here on
out,\" said Bobby Mason, MBC President, \"we will continue educating the public and
growing the refinery, bringing us closer to our goal of being one of the greenest
breweries in the country.\"

The benefits of producing and using biodiesel are many. This clean-burning fuel
produces less air pollution (creating almost zero carbon emissions), comes from
renewable sources (such as soybean or canola oils, waste cooking oils or animal fats
such as waste fish oil), is safer for the environment and is biodegradable.
Mechanically, a traditional petroleum diesel vehicle needs no retrofitting and can
burn biodiesel with no modifications to the combustion engine. Not only does the
production of biodiesel benefit the environment, it will also stimulate a sagging
economy by creating local revitalization through jobs and partnerships in
agriculture and manufacturing.

About the Great Taste of the Midwest
The Great Taste of the Midwest is one of the premier beer festivals in the United
States. Over one hundred brewpubs and microbreweries from the Midwest attend each
year to share beer and good times with five thousand patrons overlooking beautiful
Lake Monona in Olin-Turville Park in Madison, Wisconsin. Online at www.mhtg.org.

Founded in 1995, Michigan Brewing Company (MBC) is home to internationally acclaimed
Made-in-Michigan craft beers and foods, including the beloved Celis brand beers, The
Pub, with excellent food and excellent customers, along with thingsBEER, a retail
outlet for home brewers and wine makers. MBC is located in Webberville, MI, in a
76,000 sq. foot facility that houses the brewery and Michigan State University's
Bio-Refinery Training Facility. Capacity for the brewery is 54,000 barrels per year
with distribution throughout Michigan, Illinois, Ohio, New York, Oregon,
Pennsylvania, Virginia, Indiana, Minnesota, and Wisconsin with seven more states
coming online by the end of 2008. MBC beers are also now available in the Kingdom of
Sweden. Visit www.MichiganBrewing.com for more information.

Web Site: http://www.michiganbrewing.com/

Contact Details: Lisa A. Heaney, Marketing
Michigan Brewing Company
1093 Highview Drive
Webberville, MI 48892
Ph: (517) 521-3600
Fx: (517) 521-3229